Killing Us Softly is a documentary in which Jean Kilbourne explains to us how countless magazine ads have affected us and shaped us through-out the years. These ads usually contain images of people that have been photoshopped to look like the "ideal female" (promoting destructive ideals of femininity, being underweight, "perfect" faces, ect.) in our society. The speaker shows how females are de-humanized and shown as "things." These ads are supposed to be selling products right? What kind of message are we really sending these readers? Most of us probably don't even remember what product was being sold in the first place. Even by looking at an ad for one second; you have already ingraved the picture in your head and thought it through without realizing it. I never really noticed how subsequently we take in the information that is given to us through these ads. It's crazy!
Major issues like eating disorders, gender violence, sexism, ect. have always been on a critical level. I just don't understand, as much as we're told that people care and that they are trying to stop these issues. We keep publishing these revealing type of ads. The bodies that they show are unreal, literally. In one part of the film they show someone distorting 4 different females to be made into one female (Different parts of the body of different females being made into one "perfect" female). Yeah, I get that they're only trying to sell a certain product but when you really think about it. They're selling more than they think: gym memberships, plastic surgery, and even promoting bulimia/anorexia. It really disgusts me how far the media will go to sell something that really isn't a necessity in our daily lives. In the end, as much as we try to not fall in these traps. We do.